Companies are Finally Changing Racist Brand Names. But is it Enough?
From the moment we wake up until we go to sleep, it’s estimated that we are exposed to between 2,000 and 5,000 advertising messages <em>daily</em>. This includes ads we see on TV, hear on the radio, see on billboards, on the Internet, in magazines we pick up while waiting for a doctor’s appointment, on display at stores we frequent, on Facebook and other social media, and in conversations between friends, family and coworkers. Whether this is subliminal or overt selling, the point is, we’re inundated with advertising and messages in multiple forms that seek to influence our decision-making. A huge part of that messaging is to instill the belief that White is right. These advertisements tell us that straight hair is beautiful while curly and coily hair should be “tamed and controlled,” that White skin and features are more beautiful than Black and Brown skin and features, that White people are smarter and more accomplished, that White history is more important and that White lives, not Black lives, are the ones that really matter.